What Is SEO?

May 18, 2022

SEO stands for search engine optimization. It is a means of increasing your organic traffic which in return should help to take the cost away from your PPC/advertising campaigns. SEO is a means of creating content and optimizing your website so that your website starts to rank on Google or on other search engines. The aim of SEO is to have your page appear on page number one of these search engines by creating optimized content for your website. The better visibility your pages have the more likely people are to click through to them.

SEO stands for search engine optimization. It is a means of increasing your organic traffic which in return should help to take the cost away from your PPC/advertising campaigns. SEO is a means of creating content and optimizing your website so that your website starts to rank on Google or on other search engines. The aim of SEO is to have your page appear on page number one of these search engines by creating optimized content for your website. The better visibility your pages have the more likely people are to click through to them.

How Does SEO Work?

SEO works by creating web pages that are optimized to rank on page one of Google or any other search engine. Search engines use what is called a “bot” to “crawl” pages of your website looking for keywords or/and optimized content which it deems as trustworthy and relevant to what people are searching for. The more authority and value these bots think your page has the more likely you are to rank higher up the search engines results pages. 

Once these bots have crawled your web pages they index your content. Once your page has been indexed this means that when someone types in their question or query into the search bar and your content has been optimized for the topic they are searching for then it is likely your page will appear on the first page of the search engines. 

Example 1:
You have a website related to dog grooming. However your webpages have not been optimized for Google and you have not spent time building content for your website. When someone types in “The Best Places To Take My Dog For Grooming” into Google’s search engine your website is nowhere to be seen… Damn! 

Example 2: 

You have a website related to dog grooming. You have spent the time optimizing your images for SEO and writing good content for your website using related keywords to your topic. Someone types in “The Best Places To Take My Dog For Grooming” your website is at the top of the list! Hurray!

Why Is SEO so important?

In general experts will tell you that it will take 4-6 months before you see any growth from SEO content. SEO is not an instant miracle however as mentioned above it is much more beneficial in the long run. So the traffic from a piece of optimized content that you start seeing in month 5 should be considerably more in month 10 and it should continue to grow as the months go by. 

However it is important to do the research and depending on the size of your project this research could take a few days to a few weeks. It is important to research your topic correctly, see what people are searching for, what questions are being asked around your sector. Do not presume you know what people want and wake up and write content about it, you may be lucky but more often than not it can end up being a waste of your time. Taking your time and researching the questions people are asking about your sector will be much more beneficial in the long run and you will see much better results! “Slow & Steady Wins The Race”

Why Hire Someone To Create SEO Content For Me?

Creating content for SEO can be time consuming. You need to dedicate time to sit down each day and create fresh content as Google and other search engines reward websites that create fresh content daily. However this is a time consuming and daunting task. Your content, as mentioned above, needs to be optimized. Unfortunately it is no good typing 500-2000 words about dog grooming if the keywords you have put into this content have not been researched first, this may end up being a waste of time for you and have a disappointing result for your business! 

Similarly if you are just a start up business and you do not have the same authority as some of the bigger brands you are trying to compete with then the content/topic you are writing about may be too saturated and you may never stand a chance of appearing on page number 1 for this topic because your domain authority is too low. 

This is where SEO experts come in to help. We have the tools necessary to create content around topics we know you will rank for. We are able to provide you with a solid base to work from and over time your domain authority will increase meaning you will be able to take on the bigger fish in the pond. 

We are experts at what we do therefore we will be able to provide you with high end content that will get you ranking on page one in no time! 
If you would like to contact us with any questions you have in relation to SEO please emails me at info@webdesignbyrose.com and I would be more than happy to help you!

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