Introduction to website portfolios

If you’re a creative professional, chances are you’ve been told at some point that you need to invest in your website portfolio. But what does that really mean? In this article, we’ll explore five reasons why having an up-to-date website portfolio is essential in today’s business landscape.

What is a website portfolio?

A digital portfolio is an online collection of your work. It can include things like writing samples, photos, videos, and designs. An online portfolio is a great way to show off your skills and work to potential employers or clients and allows you to put in information such as your social media links, contact information and availability. Having a website allows you to implement booking forms so people can book your services directly through your website. 

Investing in your digital portfolio is a smart brand move.. here’s why:

1. A digital portfolio makes it easy for your dream clients to find you.
2. A digital portfolio allows you to showcase your best work.
3. A digital portfolio is a great way to branch out from a saturated social media market
4. A digital portfolio is a good way to show off your personality and style.
5. A digital portfolio can help you get attract leads through SEO. 

Investing in your digital portfolio is a smart career move that will pay off in the long run.

The benefits of investing in your website portfolio

There are several reasons why investing in your digital portfolio is a good idea. First of all, it can help you to attract your dream clients. Did you know that over 70% of people research a business or a brand online before reaching out to them or converting. If you are offering services on social media but do not have a website to back that up where people can find out more information about you and what you do then you are lowering your chances of having clients contact you.

Having a well-designed and professional-looking digital portfolio can give you a big advantage over your competitors. 

If you are a freelancer or consultant, then potential clients will often want to see examples of your work before hiring you. Having a strong digital portfolio is a great way to showcase your skills and attract new clients.

Finally, investing in your digital portfolio can also help you to stay up-to-date with the latest trends in your industry. By regularly updating your portfolio, you can show potential employers or clients that you are keeping up with the latest developments in your field. This can give you a big advantage over your competition.

How to get started with building your website portfolio

If you’re not already familiar with the term, a digital portfolio is simply a collection of your work that is stored online. This can include things like writing samples, photos, videos, or anything else that you want to showcase. Building a digital portfolio is a great way to make yourself more visible and accessible to potential clients. 

There are a few different ways that you can go about building your digital portfolio. However one of the best options you can choose is to create a website. If you are an artist, photographer or model then building a brand for yourself is one of the best things you can do for your business. You may want to start out small and a one page website is perfect for this however as you and your brand grow you will be able to add additional pages to your website and grow your business into something HUGE!

Websites are the best place for people to see all of your work together, to find out more about you as a person and to instantly contact you. Moving your brand off social media and onto a webiste provides people with so much more information on what you have to offer.  

Websites looks incredibly professional so whether you are trying to WOW an agent or attract your dream clients being able to provide people with a webiste where they can find out all about you and your business feels so much more professional and exclusive then just a social media link. 

Finally having a digital portfolio in the form of a webiste is a brillinat why to build your email database! Email marketing is not dead and being able to send monthly or weekly updates to people is a great way to make sure people are still thinking about you. 

Conclusion

There are many reasons why you should invest in your digital portfolio. By doing so, you will be able to showcase your work to a wider audience, make it easier for potential clients to find you, and build up your credibility as a professional. Not to mention, it can also help you land better-paying gigs and advance your career. So if you haven’t already, now is the time to start building up your digital portfolio.

If you would like to build a website for your digtal portfolio but you are not sure where to start reach out today for a free 1-1 call.