How to go viral on Pinterest in 2024

Pinterest is a platform that relies heavily on good imagery and keywords. Once you find then right combination of creating highly clickable pins and using the right keywords you will find going viral on Pinterest a piece of cake! However, going viral on Pinterest in 2024 will take some trial and error or what us marketers like to call A/B testing and we’re going to show you how to do just that!

Step 1: Picking a pinterest niche

When it comes to going viral on Pinterest you should know your target audience. This means picking a niche. A niche is a set group of people inside a specific industry that your Pinterest account is dedicated to taregting.

Some Pinterest Mangers will tell you that your industry is your niche however to go viral on Pinterest it is better if you can pick a niche inside of an industry so that you are not up against so much competition as a new Pinterest account. Once your Pinterest account starts to gain traction then you can start targeting other niches within the same industry.

Here are some popular industries which you could pick:

• Interior Design

• Bloggers

• Beauty & Fashion

• Business

• Health

• Pets

It is important to pick an industry which you have a lot of interest in as you are going to be creating a lot of pins for that industry if you are serious about going viral on Pinterest in 2024. After you have picked your industry it is now time to pick a niche within that industry.

So let’s take Pets. Niches’s inside of Pets could be “Pet Care For Big Dogs” “Horse Care” “Training Resources For Dogs” “Pet care for small animals”

These are all examples of niches within the industry “Pets”.

What this means is that your Pinterest account isn’t talking about every single pet to exist on earth but instead talking about one specific animal or part of the animal world such as “animal care for small animals”.

By doing this you now have a specific topic to talk about and you are also targeting one specific audience i.e pet owners who have small animals and want to know how to care for them.

How does this help me to go viral on Pinterest?

By picking a specific niche on Pinterest it helps you go viral because the competition for this section of Pinterest will be much smaller. So instead of competing against 1000s of Pinterest accounts talking about pets you are one of probably a couple of hundred talking specifically about “small animal care”.

This helps to separate you from the competition.